AdBetter
AdBetter is a digital marketing agency based in London. I write blog posts and articles for them directly, but also as one of their trusted freelancers, working alongside their list of clients.
Marketing Attribution
Marketing attribution was a topic about which I knew very little. So when Adbetter came to me and asked me to explain the concept in simple language, I knew I’d need to do some swatting up.
So in order to write this guide, which Adbetter could share with clients and a wider audience on social media, the majority of my time was taken up with reading and understanding. Once I’d learned what marketing attribution is, the task of writing up the piece was fairly straightforward.
What I created was used by Adbetter to kick off their ongoing campaign to position the company as a thought leader in digital marketing. This was also the beginning of a working relationship that continues to this day.
Ecologi
Adbetter asked me to write a piece to showcase the company’s green credentials and encourage other businesses to follow in their footsteps and sign up to Ecologi.
Somewhere between a PR piece and a blog post, my task was to inform the audience while not sounding preachy or self-righteous.